The advent of internet has changed the way small and medium enterprises (SMEs) conducted business. The convenience of chat, 24/7 hotline, customized email, and 24/7 e-store has made commerce accessible and practical for businessmen and customers. No wonder SMEs are shifting to e-commerce to keep up with competition, sales, and trend in marketing.
What has internet done to SMEs? It boosted the sales of entrepreneurs and young businesses by 30% as of 2010 according to critics. With such quick phenomenon, no wonder other SMEs are shifting from traditional marketing to internet marketing.
Let's start with competition.
If you own a small or medium-size business, most likely customers will look at your products or services as second-best. Top-notch companies have always gained higher recognition, reputation, and patronage from conscientious customers, leaving SMEs on the margin. But, with the dawn of internet marketing, cheaper hosting sites, and social networking sites; doing business has been more advantageous for starters.
Why?
First, SMEs have been quicker in adapting to the e-buying habits and e-lifestyle of contemporary consumers, creating e-stores to accommodate the needs of such market.
The SMEs have been faster in building e-business websites, displaying products/services to online target market. The quick re-route to e-store has been attributed to SMEs "uninstituionalized" business set up, making them flexible and amiable to changing business customs.
Such openness of SMEs to trend in business and marketing made them compete on a winning edge over top-notch traditional companies.
Next, sales. Doing business in the internet has generated more sales for SMEs due to quicker transactions and speedier delivery. If customers want to buy a certain product, instead of driving to a nearby store, they will just go online and click products. Then, they will enter credit card number through PayPal and receive their product fast through UPS or FedEx.
The efficient services of partner e-companies have made e-commerce easier and lucrative among SMEs. With such quick sale turnovers, entrepreneurs and young businesspeople have gained more revenues.
Last, trend in marketing. Doing marketing online has been easier, cheaper, and more effective. This has been realized earlier by SMEs. Instead of spending thousands of dollars for TV commercials, efforts have been channeled to social networking sites ads and Search Engine Optimization (SEO).
The multi-level communication of social networking sites have been at par with TV, radio, and even mobile phones. Efforts to catch target market can also be found in social media sites, using proper marketing techniques and strategic SEO.
Being able to befriend thousands of Facebook users and communicate products/services is synonymous to having regular infomercials. Being able to rank #1 in Google search is synonymous to being able to advertise in prime land spots.
Those being said, marketing in the internet has been at par even outbeat conventional marketing.
The advantageous competition, sales, and e-marketing as well as the flexibility of entrepreneurs have made e-business a success. Such breakthrough for SMEs paves a dawn for esteemed status in the business realm.
To learn more on internet marketing, visit http://www.netmusketeer.com. You may also send queries to info@netmusketeer.com. A friendly representative will acquaint you with the e-tools you need to launch your e-business.
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